Advertising that works

How many times have we seen advertising on television that makes us wonder... how could anyone make such boring ads? Sometimes what seems odd at first later sticks in the mind. Take the clearsil ad that say "Agar hum yeh show mein ..." the voice over sounds like a child reciting a poem he hates in school. But it has turned into one of my favourite ads.

But the REALLY COOL advertising is one that others love so much that they forward it to others, put it on their blogs, etc. This kind of advertising spreads like wildfire and gets the right kind of attention.

Remember the Annoying Thing (aka crazy frog) by Erik Wernquist?




Making this kind of advertising requires us to think differently. Ok that is cliche...differently from what? Differently from the way our mind works when you are standing there facing a client desperately trying to convince him that advertising doesnt always have to be dull, boring, or even serious.